Author: Johnny Wyatt

Many business owners feel marketing wastes money. J3 sells only trackable services … No waste … Measurable ROI instead. Let’s talk about your business. Where you are, where you want to go. How J3 may be able to help.
Defeat Fear
Johnny Wyatt

You Must Conquer Your Fears to Climb The Mountain of Your Dreams

Eighty five year old Caleb, one of my favorite Old Testament characters, threw his shoulders back and said, “Give me that mountain.” Even though he was up in years and those mountains were full of giants,  he was full of zest, driven by vision and powered with purpose. He was not ready for fishing poles

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conversion
Conversion
Johnny Wyatt

Conversion Process

You have identified your right-fit audience, and the problems they have your services address. You say the right words, show the right pictures, tell the right stories AND you make your message visible to that right-fit audience … STILL the results you hope for will not manifest fully unless you ASK your website visitors to

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paid visibility PPC
Digital Marketing Success
Johnny Wyatt

PPC – Paid Visibility

Your Internet Presence Advertized Search Engine Marketing Strategies Social Media Marketing Strategies When Direct Visibility Strategies are not big enough and Organic Visibility Strategies are not fast enough, businesses turn to paid-for strategies. On one hand, you might choose a Search Engine Marketing (SEM) strategy.  The most popular type of Search Engine Marketing … Pay Per Click (PPC). You only pay when someone

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Organic Visibility
Digital Marketing Success
Johnny Wyatt

Organic Visibility – SEO

They Search for You With A Keyword Google uses the term organic meaning people search Google with a KEYWORD, different from direct visibility where people search with your name. Most business owners want to reach the vast audience that lies beyond the scope of their referral program. And this is where Search Engine Optimization (SEO) comes into play —

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Digital Marketing Agency
Digital Marketing Success
Johnny Wyatt

Direct Visibility – Referral Program

Google uses the term direct when people search for you using YOUR NAME or the NAME OF YOUR BUSINESS. Different from Organic visibility where people search with a key word. When people search with your name, it usually means one of two things.  You have just received a REFERRAL.  Or someone who knows you dropped by to get your

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Digital Marketing Success
Johnny Wyatt

Five Numbers that Matter In Marketing

Ryan, who markets for a HVAC company, unloaded on me about how one marketing company after another charged for services that didn’t, as he put it, “move the needle.” Gary, the owner of an asset maintenance company complained, “Marketing is a HUGE waste of money!”   That’s just two examples of comments I’ve heard over and

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visibility strategy
Digital Marketing Success
Johnny Wyatt

Visibility Strategies – Three Proven Approaches

Effective visibility strategies are important because, no matter how engaging and compelling you make your website, if no one sees it, the marketing effect is zero. However, before we choose a visibility strategy, we must first, ask ourselves, to whom do we want to make our message visible. In this article we are not discussing

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Life Purpose
Johnny Wyatt

You Won the Audition

His character list called for someone who would own and operate the business YOU own and operate right now. The author of all there is announced auditions for the drama He’d present on the stage of time and space Millions showed up. Millions wanted the part you are playing in life today. You won! It’s

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Defeat Fear
Johnny Wyatt

You Only Have Grace to Live In The Present

The meaning I intend here for the word “grace” is strength. Specifically, the strength to deal with the difficulties of life. When I was a younger man, I grieved at the thought of my father’s death. I thought of it often. I dreaded the moment deeply. Then one day I was walking in the woods near

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