There are two prayer mistakes I tend to make when dealing with the challenges I face as a business owner. The first mistake involves timing. Prayer should be my first response. I’m working on that, but still I mess up and end up worrying first. The second mistake involves direction. I pray in the wrong
I want to talk with you about three words. The first two words: vision and dreams, are things you need as a business owner if you want to fully achieve your destiny. The third word: cynicism, like a tourniquet on your mind, stops you from dreaming blurs your vision and as result derails your destiny.
Andrew and his team added Google Ads to their marketing plan, Why? They have established their pest control company as one of the best in the city. Their marketing plan sports a powerful referral program. They have intentionally scripted their appreciation for client referrals at strategic intersections of their conversations with their clients, especially their new
Many small business owners don’t realize the power and importance of a Call to Action. Something like 80% of the websites out there don’t have one. These websites do not get the results their owners hope for. Here’s the reason. A call to action does two important things. First, it tells your website visitor what
Eighty five year old Caleb, one of my favorite Old Testament characters, threw his shoulders back and said, “Give me that mountain.” Even though he was up in years and those mountains were full of giants, he was full of zest, driven by vision and powered with purpose. He was not ready for fishing poles
Your Internet Presence Advertised Search Engine Marketing Strategies Social Media Marketing Strategies When Direct Visibility Strategies are not big enough and Organic Visibility Strategies are not fast enough, businesses turn to paid-for strategies. On one hand, you might choose a Search Engine Marketing (SEM) strategy. The most popular type of Search Engine Marketing … Pay
They Search for You With A Keyword Google uses the term organic meaning people search Google with a KEYWORD, different from direct visibility where people search with your name. Most business owners want to reach the vast audience that lies beyond the scope of their referral program. And this is where Search Engine Optimization (SEO) comes into play —
Google uses the term direct when people search for you using YOUR NAME or the NAME OF YOUR BUSINESS. Different from Organic visibility where people search with a key word. When people search with your name, it usually means one of two things. You have just received a REFERRAL. Or someone who knows you dropped by to get your
Ryan, who markets for a HVAC company, unloaded on me about how one marketing company after another charged for services that didn’t, as he put it, “move the needle.” Gary, the owner of an asset maintenance company complained, “Marketing is a HUGE waste of money!” That’s just two examples of comments I’ve heard over and
Effective visibility strategies are important because, no matter how engaging and compelling you make your website, if no one sees it, the marketing effect is zero. However, before we choose a visibility strategy, we must first, ask ourselves, to whom do we want to make our message visible. In this article we are not discussing
