The articles in our digital marketing success blog are about what we call the “Three Pillars of Marketing:” Engagement, Visibility, and Conversion.
Digital marketing success is like a three legged stool. Your must have all three legs if you want it to stand…make your phone ring, make your business grow, make you do your happy dance.
Pillar #1: Engagement
Your marketing message (what you say about your business) must cause people to engage. It must connect with how people think and feel as human beings.
Pillar #2: Visibility
The only people who engage with your marketing message are the ones who see it. Marketers use the term “impressions”. This refers to the number of times people see your message during, for example, one month. The more impressions the better. Specifically, the more times the right people see your message the better.
Pillar #3: Conversion
Conversion is when someone converts their hard earned cash into products and services you sell. Make your message engaging? Make it visible? Absolutely! But making new customers is what this is all about. You are attracting people to your internet presence. Now you need a high-conversion website. The first key to conversion is a complete message. A message that touches the seven human emotion trigger points that attract attention, create trust and motivate action. The second key is a compelling call to action. You MUST ASK.
Address these three pillars of marketing well and your marketing will make your phone ring and you will celebrate the growth of your business. Don’t quite know where to begin? Talk with J3. We can help.
