Category: Digital Marketing Success

The articles in our digital marketing success blog are about what we call the “Three Pillars of Marketing:” Engagement, Visibility, and Conversion.

Digital marketing success is like a three legged stool. Your must have all three legs if you want it to stand…make  your phone ring, make  your business grow, make you do your happy dance.

Pillar #1: Engagement
Your marketing message (what you say about your business) must cause people to engage. It must  connect with how people think and feel as human beings.

Pillar #2: Visibility
The only people who engage with your marketing message are the ones who see it. Marketers use the term “impressions”. This refers to the number of times people see your message during, for example, one month. The more impressions the better. Specifically, the more times the right people see your message the better.

Pillar #3: Conversion
Conversion is when someone converts their hard earned cash into products and services you sell. Make your message engaging? Make it visible? Absolutely! But making new customers is what this is all about.  You are attracting people to your internet presence. Now you need a high-conversion website. The first key to conversion is a complete message. A message that touches the seven human emotion trigger points that attract attention, create trust and motivate action. The second key is a compelling call to action.  You MUST ASK.

Address these three pillars of marketing well and your marketing will make your phone ring and you will celebrate the growth of your business. Don’t quite know where to begin? Talk with J3. We can help.

conversion
Conversion
Johnny Wyatt

Conversion Process

You have identified your right-fit audience, and the problems they have your services address. You say the right words, show the right pictures, tell the right stories AND you make your message visible to that right-fit audience … STILL the results you hope for will not manifest fully unless you ASK your website visitors to

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paid visibility PPC
Digital Marketing Success
Johnny Wyatt

PPC – Paid Visibility

Your Internet Presence Advertized Search Engine Marketing Strategies Social Media Marketing Strategies When Direct Visibility Strategies are not big enough and Organic Visibility Strategies are not fast enough, businesses turn to paid-for strategies. On one hand, you might choose a Search Engine Marketing (SEM) strategy.  The most popular type of Search Engine Marketing … Pay Per Click (PPC). You only pay when someone

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Organic Visibility
Digital Marketing Success
Johnny Wyatt

Organic Visibility – SEO

They Search for You With A Keyword Google uses the term organic meaning people search Google with a KEYWORD, different from direct visibility where people search with your name. Most business owners want to reach the vast audience that lies beyond the scope of their referral program. And this is where Search Engine Optimization (SEO) comes into play —

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Digital Marketing Agency
Digital Marketing Success
Johnny Wyatt

Direct Visibility – Referral Program

Google uses the term direct when people search for you using YOUR NAME or the NAME OF YOUR BUSINESS. Different from Organic visibility where people search with a key word. When people search with your name, it usually means one of two things.  You have just received a REFERRAL.  Or someone who knows you dropped by to get your

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Digital Marketing Success
Johnny Wyatt

Five Numbers that Matter In Marketing

Ryan, who markets for a HVAC company, unloaded on me about how one marketing company after another charged for services that didn’t, as he put it, “move the needle.” Gary, the owner of an asset maintenance company complained, “Marketing is a HUGE waste of money!”   That’s just two examples of comments I’ve heard over and

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visibility strategy
Digital Marketing Success
Johnny Wyatt

Visibility Strategies – Three Proven Approaches

Effective visibility strategies are important because, no matter how engaging and compelling you make your website, if no one sees it, the marketing effect is zero. However, before we choose a visibility strategy, we must first, ask ourselves, to whom do we want to make our message visible. In this article we are not discussing

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You Own Two Companies
Digital Marketing Success
J3 Effect

You Own Two Companies

About 45 business owners packed the conference room at the Radisson Hotel in Orange County, California. We had come from all over the country to spend a couple of days with marketing guru Adam Urbanski. Adam introduced himself as a poor Polish immigrant who came to the United States and became a  millionaire. Seated at

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