Category: Tracking, Measuring, Reporting

Digital Marketing Success
Johnny Wyatt

Five Numbers that Matter In Marketing

Ryan, who markets for a HVAC company, unloaded on me about how one marketing company after another charged for services that didn’t, as he put it, “move the needle.” Gary, the owner of an asset maintenance company complained, “Marketing is a HUGE waste of money!”   That’s just two examples of comments I’ve heard over and

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