Category: Visibility Strategies

Andrew and his team added Google Ads to their marketing plan, Why?  They have established their pest control company as one of the best in the city. Their marketing plan sports a powerful referral program. They have intentionally scripted their appreciation for client referrals at strategic intersections of their conversations with their clients, especially their new

Your Internet Presence Advertised Search Engine Marketing Strategies Social Media Marketing Strategies When Direct Visibility Strategies are not big enough and Organic Visibility Strategies are not fast enough, businesses turn to paid-for strategies. On one hand, you might choose a Search Engine Marketing (SEM) strategy.  The most popular type of Search Engine Marketing … Pay

They Search for You With A Keyword Google uses the term organic meaning people search Google with a KEYWORD, different from direct visibility where people search with your name. Most business owners want to reach the vast audience that lies beyond the scope of their referral program. And this is where Search Engine Optimization (SEO) comes into play —

Google uses the term direct when people search for you using YOUR NAME or the NAME OF YOUR BUSINESS. Different from Organic visibility where people search with a key word. When people search with your name, it usually means one of two things.  You have just received a REFERRAL.  Or someone who knows you dropped by to get your