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Category: Visibility Strategies

This category involves everything you do to increase impressions, the number of people who see your marketing message.

Google Ads
Digital Marketing Success
Johnny Wyatt

Why Google Ads May Be Important for Your Business

Andrew and his team added Google Ads to their marketing plan, Why?  They have established their pest control company as one of the best in the city. Their marketing plan sports a powerful referral program. They have intentionally scripted their appreciation for client referrals at strategic intersections of their conversations with their clients, especially their new

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paid visibility PPC
Digital Marketing Success
Johnny Wyatt

PPC – Paid Visibility

Your Internet Presence Advertised Search Engine Marketing Strategies Social Media Marketing Strategies When Direct Visibility Strategies are not big enough and Organic Visibility Strategies are not fast enough, businesses turn to paid-for strategies. On one hand, you might choose a Search Engine Marketing (SEM) strategy.  The most popular type of Search Engine Marketing … Pay

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Organic Visibility
Digital Marketing Success
Johnny Wyatt

Organic Visibility – SEO

They Search for You With A Keyword Google uses the term organic meaning people search Google with a KEYWORD, different from direct visibility where people search with your name. Most business owners want to reach the vast audience that lies beyond the scope of their referral program. And this is where Search Engine Optimization (SEO) comes into play —

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Digital Marketing Agency
Digital Marketing Success
Johnny Wyatt

Direct Visibility – Referral Program

Google uses the term direct when people search for you using YOUR NAME or the NAME OF YOUR BUSINESS. Different from Organic visibility where people search with a key word. When people search with your name, it usually means one of two things.  You have just received a REFERRAL.  Or someone who knows you dropped by to get your

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visibility strategy
Digital Marketing Success
Johnny Wyatt

Visibility Strategies – Three Proven Approaches

Effective visibility strategies are important because, no matter how engaging and compelling you make your website, if no one sees it, the marketing effect is zero. However, before we choose a visibility strategy, we must first, ask ourselves, to whom do we want to make our message visible. In this article we are not discussing

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